Supporting entrepreneurial management teams who are committed to building leading companies
Welcome to Vortex, we are a specialist investment firm focused on companies that use technology as a differentiator
Vortex is an investment company founded in 2012. We invest in growing companies with a profitable core business that use technology as a differentiator. Vortex has applied an active approach since inception combining operating experience with investment know-how. As a result, our team today is a mix of senior executives, business operators and investment professionals. Thus far Vortex has invested in 18 companies with more than 20 add-on aquisitions.
We enjoy to support entrepreneurs and management teams who are committed to building leading companies. We operate as one team to ensure that the right strategy, structure and support are in place. Together with management we invest in the next level of sustainable growth and providing support when needed.
Vortex facilitates buyouts and can provide growth capital as part of a buyout transaction. Our focus is on companies with headquarters in Belgium or in the Netherlands.
Technology to enable efficient growth
(Information) Technology is key to grow effeciently and to build a sustainable competitive advantage. With our inhouse technology expertise, we can support companies to further align IT and Technology with the business strategy, including buy or build decisions, hiring tech talent and by advising on roadmaps and IT investments.
Experienced team of investment professionals and business operators
We are a seasoned team combining many years of m&a experience with deep technical expertise and first hand experience of leading businesses. We consider ourselves active investors while not taking over the steering wheel from management. To support our companies, we tap into our own team and an extended network of experts and strategic partners.
Our mutual drive to build successful businesses has led to a strong track record and substantial value creation.
At Cars-on-the-web (now Adesa Europe), we saw the opportunity to become the leading portal for used cars in the B2B segment in Europe. Since day 1, we were on the same page with Vortex. We were able to accelerate growth by defining clear priorities, having financial muscle to invest and by solving our key technology challenges. Acquiring German competitor GW Liste marked a step change in our growth journey and relevance in Europe. Vortex played a pivotal role to prepare and sell the business to KAR, a US based strategic owner.
Johan Meyssen – CEO at Adesa Europe
Together we disentangled Mascus from its parent company, a stock listed publishing company Alma Media. Mascus is a global online marketplace for buying and selling trucks and heavy machinery. We turned Mascus into a stand-alone business with a dedicated international team allowing it to start growing again. The organic growth and the various add-on acquisitions contributed to Mascus being the undisputed leader for advertising heavy machinery equipment. The acquisition by Ritchie Bros. in 2016 is a testament to what the team has accomplished, a great step for Mascus and something I am really proud of.
Tim Scholte – CEO Mascus (part of Ritchie Bros. Auctioneers)
Jun 06, 2023
Health Cloud Initiative joins forces with Uw Zorg Online
By joining forces, a large part of Dutch healthcare providers will be digitally linked to healthcare consumers.Read more
May 23, 2023
KLAR Partners acquires portfolio company hallo,
As a leading Dutch provider of mission-critical IT services for SMEs, the company is well-positioned for accelerated growth and, with support from KLAR, aspires to become the champion in the growing SME market in Europe.Read more
May 15, 2023
Healthcare platform provider Health Cloud Initiative appoints Marc Prette as CEO
After a period of successful growth of HCI, Prette will take over the CEO duties from founder and initiator Eric de Boer.Read more
May 11, 2023
Business Mobile joins hallo,
hallo, has acquired communications provider Business Mobile.Read more
May 08, 2023
NICE Software for paramedical and rehabilitation care joins Health Cloud Initiative
HCI further expands its services for paramedical care and rehabilitation care.Read more
Apr 21, 2023
Vortex Capital Partners is proud to announce its sponsorship of Appdevcon
We are proud to announce our sponsorship of Appdevcon, one of the premier events in Europe for app developers.Read more
Apr 03, 2023
Benk Groep becomes part of hallo,
hallo, has acquired a provider of ICT services Benk Groep.Read more
Mar 27, 2023
Security and cloud specialist Aumatics joins forces with hallo,
The collaboration with Aumatics enables further development of hallo,’s security offering.Read more
Mar 22, 2023
Leaders of Vortex partner companies join for ‘CEO and Founder Day’
On March 22, we welcomed the leaders of our partner companies for the ‘CEO and Founder Day’ at Villa Oldenhof in Abcoude.Read more
Feb 15, 2023
Egeniq becomes part of the MyBit Group
App developer Egeniq will become part of the MyBit Group.Read more