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Mascus - VortexCP
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  • Type: Buyout
  • Category: B2B, Internet, Marketplace
  • Year: 2013-2016
  • Status: Realized Investment
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On 30 April 2013, Vortex acquired Mascus together with the license holder of the Benelux business. Mascus is the global online marketplace for trucks, heavy machinery and equipment. On 19 February 2016, Ritchie Bros., the world’s largest industrial auctioneer, announced the acquisition of Mascus.


Key achievements during holding period

  • Disentangled Mascus from its parent company
  • Turned Mascus into a stand-alone business and hired dedicated team to kick-start growth
  • Simplified structure by buying-out external license holders (3 add-on acquisitions)
  • Strengthened Mascus’ leadership position by realizing ambitious growth plan


Sold to Ritchie Bros in 2016
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Case study

Together we disentangled Mascus from its parent company, a stock listed publishing company Alma Media. Mascus is a global online marketplace for buying and selling trucks and heavy machinery. We turned Mascus into a stand-alone business with a dedicated international team allowing it to start growing again. The organic growth and the various add-on acquisitions contributed to Mascus being the undisputed leader for advertising heavy machinery equipment. The acquisition by Ritchie Bros. in 2016 is a testament to what the team has accomplished, a great step for Mascus and something I am really proud of.

Tim Scholte – CEO Mascus (part of Ritchie Bros. Auctioneers)