In March 2015, Vortex Capital Partners invested in Iceleads, which was later rebranded as Hatch. Hatch provides BuyNow functionality for brand websites, enabling consumers to instantly complete purchases by connecting them with real-time retail offers for any listed product.
The platform generates highly qualified leads for retailers and increases conversion rates for brands—without requiring brands to operate their own e-commerce infrastructure. By turning browsers into buyers, Hatch creates value across the retail ecosystem.
In 2022, Vortex successfully exited Hatch through its acquisition by PriceSpider, a global leader in commerce enablement and retail data solutions.
