In 2020, Vortex Capital Partners invested in Hypotheek.winkel, a Belgian mortgage brokerage platform with a nationwide network of 68 physical branches and proprietary comparison technology. Together with management, Vortex supported the transformation of the business into Peasy: a leading phygital brokerage and online comparison platform for household finances, covering mortgages, insurance, energy, telecom and daily expenses.
In December 2025, Peasy was acquired by Meilleurtaux, a leading European financial services platform, to further accelerate growth and strengthen its international position.
In 2020, Vortex Capital Partners invested in Hypotheek.winkel, positioning mortgages as the group’s cornerstone offering. This was followed by a strategic expansion into adjacent categories through the acquisitions of Verzekeringen.be / Assurances.be (2021) and Aanbieders.be / Mesfournisseurs.be (2022).
These steps led to the creation of Peasy – a unified, consumer-facing platform with an integrated customer view, a multi-product offering, and a clear omnichannel strategy.
To support growth and quality of service, an in-house training academy was launched, educating approximately 30 advisors per year and ensuring consistent customer experience across channels.
"Together with Vortex, a clear long-term strategy was developed, starting from the acquisition of hypotheek.winkel, a franchise network with mortgage advisors using an internally developed comparison platform with broker capabilities. The ambition was to evolve into a fully customer-centric price comparison platform, able to serve customers both digitally and through advisors. Product expansion, geographic growth and building a future-proof team were key priorities along the way. Two strategic acquisitions in 2021 and 2022 marked important milestones in this journey. A crucial moment came during a severe market downturn, when the mortgage market contracted by nearly 40%. Instead of pulling back, we made the deliberate decision to continue investing in people, technology and the platform. This proved to be a defining choice, allowing us to strengthen our market position while preparing for the next growth cycle. Once the organisation and platforms were fully streamlined, we successfully launched a unified customer platform where all services are offered in one place. Peasy was born – ready for its next phase of growth. With the support of Vortex, we were not only able to build and scale the company, but also to carefully prepare the exit. Their guidance helped us find the ideal partner for the next phase. A buyer that truly shares the vision, culture and growth ambitions of Peasy. Vortex played a crucial role in every key phase of this journey. The entrepreneurial mindset, mutual trust and strategic sparring are what I value most in our collaboration."
