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  • Type: High growth
  • Category: Marketing automation software
  • Year: 2015
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In March 2015, Vortex Capital Partners invested in Iceleads which was later renamed Hatch. Hatch adds “BuyNow” functionality to brand websites by listing retail online offers for any product. Consumers can instantly complete their purchase while retailers enjoy highly qualified leads and exposure on the brand website. For brands, the BuyNow solution turns browsers into buyers without the challenges of running expensive e-commerce operations.