Evert Jan de Groot
Our partnership begins with active, strategic involvement while helping to scale the company. At the beginning of each investment period, an ambitious growth plan is developed together with management. The outcome is a strategic growth plan that includes strategic insights as well as the focus areas for the foreseeable time ahead (part of the ‘Vortex Value Creation Program’)
Our capabilities are organized in six operational areas. Vortex team and our strategic partners support management teams where needed. All areas can be equally important, IT and technology is a focus area for Vortex as it can enable efficient growth and allows to strenghthen the company’s competitive advantage.
Our way of working is informal and we like to work with a pragmatic governance structure that fits the company size and phase.
The Vortex team and our strategic partners actively support management in the following six operational areas:
Develop and execute on ambitious growth plan; professionalize sales and marketing; expand into new verticals and markets
Use experience and network to scale and professionalize the management team as well as the organization
Augment growth and improve competitive position by executing on a pragmatic m&a plan. Leverage on Vortex team for origination and deal execution
Optimize capital structure to support organic and inorganic growth initiatives with a combination of debt and equity
Align IT strategy with business objectives, including (re)defining product roadmap, tech team set-up and buy or build decisions
Invest in financial systems and KPI monitoring to allow for data driven decision making. Set-up pragmatic board structure that fits company size
At Cars-on-the-web (now Adesa Europe), we saw the opportunity to become the leading portal for used cars in the B2B segment in Europe. Since day 1, we were on the same page with Vortex. We were able to accelerate growth by defining clear priorities, having financial muscle to invest and by solving our key technology challenges. Acquiring German competitor GW Liste marked a step change in our growth journey and relevance in Europe. Vortex played a pivotal role to prepare and sell the business to KAR, a US based strategic owner.
Johan Meyssen – CEO at Adesa Europe
Together we disentangled Mascus from its parent company, a stock listed publishing company Alma Media. Mascus is a global online marketplace for buying and selling trucks and heavy machinery. We turned Mascus into a stand-alone business with a dedicated international team allowing it to start growing again. The organic growth and the various add-on acquisitions contributed to Mascus being the undisputed leader for advertising heavy machinery equipment. The acquisition by Ritchie Bros. in 2016 is a testament to what the team has accomplished, a great step for Mascus and something I am really proud of.
Tim Scholte – CEO Mascus (part of Ritchie Bros. Auctioneers)