Evert Jan de Groot
Partner
How we work
Invest in committed entrepreneurs and management teams
We partner with founders and management teams to realize the next level of sustainable growth.
Our partnership begins with active, strategic involvement while helping to scale the company. At the beginning of each investment period, we, together with management, develop an ambitious growth plan. The outcome is a strategic growth plan that includes strategic insights and the focus areas for the foreseeable future (part of the ‘Vortex Value Creation Program’)
We organized our capabilities in six operational areas in which the Vortex team and our strategic partners support management teams where needed. All areas can be equally important. IT and technology is a focus area for Vortex as it can enable efficient growth and allows to strengthen the company’s competitive advantage.
Our way of working is informal and we like to work with a pragmatic governance structure that fits the company size and phase.
The Vortex team and our strategic partners actively support management in the following six operational areas:
Test title
Revenue growth
Develop and execute on ambitious growth plan; professionalize sales and marketing; expand into new verticals and markets
Talent and human capital
Use experience and network to scale and professionalize the management team as well as the organization
Strategic Acquisitions
Augment growth and improve competitive position by executing on a pragmatic m&a plan. Leverage on Vortex team for origination and deal execution
Capital structure
Optimize capital structure to support organic and inorganic growth initiatives with a combination of debt and equity
IT / Technology
Align IT strategy with business objectives, including (re)defining product roadmap, tech team set-up and buy or build decisions
Governance / analytics
Invest in financial systems and KPI monitoring to allow for data-driven decision-making. Set up a pragmatic board structure that fits the company size
